Apple Expo 2007 is finally over. All in all it was a pretty good show, at least from an exhibitor’s point of view.
I don’t really know why, but the whole organization seemed… quiet, this year. Booths were up and ready on time, electricity as well, network too… The organization staff was quite relaxed and the exhibitors quite friendly to each other.
Mind you, it’s been a stressful week, but maybe not as stressful as it was the previous years. Go figure.
As for the show itself, very little new things (apart from the new iMacs everywhere), since most new products should be available some time after Leopard (a.k.a. Mac OS X 10.5) is released. The Apple booth seemed smaller (although geometrically it wasn’t), the Apple Store bigger.
The good news was it was less of an iPod expo this year, or so it seemed to me. True, Bose, Sennheiser, Shure, and JBL were here, along with Mini (the car, not the iPod) and Audi, but since the iPod touch and the iPhone were not here, we had a lot more software and mac accessories than last year. Again, I might have experienced a distorting perception spell since we had quite a few niceties on Business & Innovation
And since the tension was less there this year that could have been, contact between “competitors” also was quite relaxed. And a lot of friendly contacts were made, along with business ones.
I guess it’s a good advice : less stress leads to better productivity.